The more genius - the more dangerous

This topic is becoming recurring. This time I'll point my gaze at Google, at their new advertiser verification program aimed "to make Internet a safer place".

Aren't they genius? Of course they are! They have so many neat things: search engine (that became obtuse as of late), Android (a stolen rebranding of Linux), and lotsa more. But at the same time their ingenuity is dangerously stupid.

My point is that their verification requires that a subscriber of their advertising account has to satisfy a requirement that is known impossible to many in the business: that the name of the advertised organization match the organization's registration certificate. Sounds reasonable? Perhaps, if you have never ran a business. Listen up, genius!

First of all, businesses in the free world of North America are not required to register. One can operate a business under their own name but as a different name. Chen Wong may run his "24th and 39th Corner Wok", and Jane Finch may run her "Swift Scissors Barbershop" for several decades, all along having been paying Google for advertising, but now Google cuts all of these small businesses off advertising, in one quick swipe. Or it forces them to register but if there is another business with the same name in the country then they are out of luck: all of "John's Gasoline and Oils" will have to compete for this name now or rename! This move is clearly devised to eliminate competition from small businesses to Amazon and other big-ticket players.

Secondly, even a registered corporation is not required to run web sites under their own name which very often is nothing but a number. Ever heard of numbered corporations that exist in every US state, Canadian province, and federally in both jurisdictions? Hello! Are you awake? Small companies may not be willing to spend a few hundred $$ for a name search and associated expenses of registering it. These small businesses are going to be either forced to spend a total of a few hundred millions or be cut off Google advertising.

This is not the first time giant global monopolies destroy competition. Let's watch how this is going to play out, this time. It will be fun to see, how during recession a global monopolist started by Sergey Brin destroys North American economy even further.

Okay, Okay, forget small business! Even large, multi-billion and famous store chains like "ABC Stores" may in fact be owned by "XYZ Holdings". How are they going to keep running their ads? Ah, they probably have special deals with Google, but even then they will probably be required to chip off some nice dough, to stay afloat. Isn't monopoly grand? It is a nice business you have here. We do not want anything to happen to it...

Posted by: LinuxLies at 08:47 AM | No Comments | Add Comment
Post contains 479 words, total size 3 kb.